How Can Email Marketing Fuel Your Overall Inbound Strategy?
How can email marketing fuel your overall inbound strategy? Email marketing is a powerful tool for driving traffic to your website and keeping users engaged after they have already landed on your site. It can be used to promote your blog content, e-books, webinars, or even events. When paired with other inbound techniques, like SEO or social media, it can create perfect synergy.
What is the benefit of using email as part of an inbound marketing strategy?
The most popular type of email marketing is promotional emails. These are periodic communications with your mailing list that offer a variety of sales items or discounts, such as coupons and free product samples. These types of emails are best for acquiring new customers and boosting short-term conversion rates.
Another type of email marketing is newsletters. These are periodic communications with your mailing list highlighting different products or services, such as articles, blogs, and customer reviews. These types of emails are great for maintaining brand awareness and may tease upcoming promotions or product launches.
Emails can also be used to target buyers at specific stages of the inbound funnel. For example, a business that offers an expensive product could send an email with case studies or testimonials to help move potential buyers from consideration to purchase. Or, companies that sell products online could use an abandoned cart email to retarget users who left items in their cart and encourage them to complete their purchase. These types of emails can help businesses drive customer loyalty and increase long-term conversion rates. To do so, marketers need to carefully craft their messaging and track important metrics like open rate and click-through.